What are some effective digital marketing strategies to advertise and promote a roofing company?

 

To effectively promote your roofing company online, it may seem daunting at first, but with the right strategy and partnerships, you can differentiate your business from competitors and achieve digital dominance. Follow the advice of the experts at Wisitech Digital Agency, who offer some of the best ideas for marketing your roofing company.

Instead of fixating on the cost of hiring a marketing company, focus on how it can benefit your roofing company. A good marketing agency, like Wisitech Digital Marketing, can increase your profits through expert game plans, customized goal targeting, and creative content campaigns that make roofing contractors leaders in their regions through successful SEO and social media efforts. Roofing companies that work with digital marketing agencies typically achieve higher profits each year than those that don't.

One effective strategy is targeting local search. While it may seem obvious, many roofing companies overlook this step in favor of outdated marketing methods. Yellow pages and local newspaper ads no longer generate enough advertising for home service contractors in 2023. Instead, roofing companies need a certified Google Business Profile page to be easily found by local prospective clients. A Google Business Profile allows customers to locate a roofing company via the Google Maps app and search engines. Building relationships with local customers is essential to succeeding.

Paid advertising paired with organic search results is another valuable tactic. This is a frequently asked question from clients at Wisitech Digital Agency. While the information they come across may be inconsistent, organic and paid advertising can be broken down easily. Paid advertising (PPC) appears at the top of the Google search results page and is paid for based on desired keywords and markets. Organic search results are any website that shows up “organically” or is deemed relevant by Google, which is achieved through website design by Wisitech Digital Agency professionals. Having a monopoly on both PPC and organic search results is the best way to promote your roofing website and ensure it's presented to the right customers on the first page. To achieve this, roofing companies should work with a digital marketing agency that specializes in partnering with home service contractors.

Social media is also essential. Social media isn't just for sharing photos of cute dogs; 82% of people have social media accounts, which is where customers are likely to come across your work. Make sure your roofing company regularly promotes quality content, such as photos, videos, and blogs. Professionals at Wisitech Digital Marketing Agency can guide you through paid advertising and organic posting, just as they would with search engine optimization. A professional can help you gauge your cost vs. ROI expectations on social media depending on your market.