What is Search Engine Optimization?

 


First up, we need to address the question ‘what is SEO?’

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

 

SEO is something that you may have heard of, but it may sound like some kind of mystical dark art that only specialist SEO services can help you with. Fortunately, that’s not the case. With the right knowledge and tools, you could use SEO to take your blog marketing to the next level.

 

There are over 1.7 billion websites online. All of these pages need to be sorted and ranked into some kind of order so that whenever someone makes a search using a search engine such as Google, it returns the most relevant site first.

 

To achieve this, the likes of Google use several key ranking factors. These include things like your use of keywords within your blog post and whether the page will load quickly on any device.

 

Powerful algorithms are then used to sort all of these pages into order, and the top result should be a page that will not only answer all of your queries but will work well.

 

But how do you ensure your blog posts meet the requirements of the ranking factors and the algorithms? This is where search optimization comes in.

 

SEO helps your posts rank organically in the search results. There are several types of SEO, the main ones that we’ll look at are:

 

On-page SEO

Off-page SEO

Technical SEO

Local SEO

 For more info- https://www.wisitech.com/digital-marketing/search-engine-optimization-services/

 

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